Depok-PRAction organized by students of the Vocational Education Program, Universitas Indonesia (UI), this year has the theme “Fierce Future Generation”. The highlight of the event took place at the UI Vocational Auditorium, Depok Campus (Thursday, 8/6), attended by Yuliandre Darwis Ph.D. (Advisor to the Minister of Tourism and Creative Economy of the Republic of Indonesia), three talk show presenters, namely Ronny Barra Pratama (Chairman of the DPD KNPI Jakarta), Khadijah Al Makiyah (Psychologist and Sociopreneur), Syafiul Mukapa (CEO Talk of Pede Academy), students from other tertiary institutions who became competition categories nominees, as well as UI lecturers and students.
Various branches of competition were competed at the PRAction 2023 event, namely the Debate Competition, Public Speaking, PR Campaign, Posters, and Creative Video. The competition is open for young people to explore their creativity and talents with national standards.
(Photo: Yuliandre Darwis, Ph.D, Advisor to the Minister of Tourism and Creative Economy of the Republic of Indonesia, in his speech at PRAction 2023)
Yuliandre Darwis responded positively to PRAction 2023 and was of the opinion that in welcoming Indonesia’s demographic bonus in 2030, the younger generation has an important role to play in building the national economy. “The characteristics of young people who are creative, adaptive and innovative must continue to be developed so they can be competitive in the industrial revolution 4.0 and the digital economy,” he said. PRAction 2023, he said, is an effort to train the younger generation to be innovative and creative by utilizing digital skills.
At the peak event of PRAction 2023, a talk show and announcement of the winners of the competition were presented with the theme “Pioneers of Innovation: The Role of Young People in Enhancing Indonesia’s Image in the Eyes of the World”. Barijani Mahesa Putra, a student of the Public Relations Study Program who is a national athlete in the roller skating branch and the 2022 UI Vocational Main Most Outstanding Student, became the moderator who guided the talk show.
Deputy Director for Resources, Ventures and Vocational General Administration at UI, Priyanto, S.S., M.Hum., believes that, “PRAction 2023 is a form of our commitment to be an important part in preparing a superior, creative and globally competitive young generation. .”
(Photo: PRAction 2023 event)
The winners of the Debate Competition are M. Fauzan Ilham, Androw Ferdinand, and Laily Nazwa Muslim from UI. The second winner was won by students from SMAN 77 Jakarta, consisting of Riyaan Baihaqi, Dorojatun Danisrayyan Dhaifan Muhammad, and Rafa Rally Soelistiono. The third winner was UI students (Futihat Nurul Karimah, Keisya Alifia Purwadi, and John Barcley Simamora).
The winner of the News Anchor competition category is Moh. Iman Samiaji (1st Winner) from Universitas Moestopo, by Devita Riana (2nd Winner) from Universitas Padjajaran, and Manogar Hutasoit (3rd Winner) from Universitas Udayana. For the Digital Poster competition, the winner was Rotua Rahmad Rajana Soleh from Universitas Padjadjaran, 2nd place winner Muhammad Iqbal Azinuddin Hazmi from SMA Progresif Bumi Bershalawat Sidoarjo, and 3rd place winner Saeful Rochman from Universitas Padjadjaran. In addition, the Neverland Squad won the Creative Video competition, which consisted of Omegared Yohanis Nababan and Reza Pardamean Gurning from Universitas Jenderal Ahmad Yani, Yogyakarta. 2nd place was won by Falyafi Project (Idfi Widya Kusuma, Putri Cahyaningtias, and M. Nurul Falachi) from Universitas Muhammadiyah Malang, and 3rd place was won by Smasif Production (Ramzy Fauzan Maarif, Faiq Admaja Wibowo, and Waode Aulia Z.U) from SMA Progresif Bumi Bershalawat Sidoarjo.
Meanwhile, the winner of the PR Campaign competition was the Tap In Team from Universitas Padjadjaran consisting of Janebethia Alice Riamelia, Nadira Armatia Alifah, and Nazhifah Zalfa. 2nd place was won by the TimTam Team from Universitas Udayana (I Made Doddy Krisna Prayogha, Putu Shinta Cili Narungan, and Ni Putu Jessica Sasi) and 3rd place was won by the Fortuna Team from Universitas Padjadjaran (Destiny Aulia, Deihani Thessalonika, and Geeriza Vittoria).
PRAction 2023 is a project of Public Relations study program students as a form of practicum from the Special Event Project Management and Protocol course. Students are invited to make an event by going through various processes, both pre-event, event and post-event. This activity was attended by visitors from various regions, such as Sidoarjo, Medan, Bandung, Bali and others. The event was also supported by sponsors, namely McDonald’s, Good Day Coffee, Raudha by IdaFashion, and Aprilia.hairstudio.
