Radityo Kusumo Santoso, S.I.A., M.M., CPM asia., CICS.

Study Program: Office Administration
Expertise: Industrial Management, Marketing Management, Marketing Strategy, Social Media, Digital Marketing, Social Media Marketing, Branding, Marketing Communication, Marketing Strategy

Biography

Radityo Kusumo Santoso, S.I.A., M.M., CPM asia., CICS., completed his undergraduate education at the Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Indonesia in 2010. Radit continued his master’s studies at the Universitas Indonesia in the Management study program and succeeded graduated in 2012. Radit started his career as OEM Marketing at PT Denso Sales Indonesia in 2012. A year later, Radit continued his profession in the Anti-Money Laundering and Prevention of Terrorism Financing division at PT Bank UOB Indonesia. He has worked as a Sales Executive at PT Okaya Indonesia in 2015. Radit began to join as a non-permanent lecturer at the Office Administration study program, Vocational Education Program, Universitas Indonesia in 2016. Radit is also actively involved in the Association of Indonesian Office Administration Education Practitioners (ASPAPI) and the Indonesian Office Administration Vocational Association (AVPAPI).

Education

Publication

• 2020, Social Media Marketing’s Influence on Customer Loyalty: A Case Study of Siloam Hospital, 3rd International Conference of Vocational Higher Education Proceeding
• 2020, Peran dan Fungsi Divisi Sekretariat Pada PT XYZ, Jurnal Administrasi Bisnis Terapan, Vol. 2, No. 2
• 2019, Buku Pedoman Petani Kopi, Salemba Empat
• 2018, The influence of social media against customer retention (Case Study on J. Co), KnE Social Sciences
• 2018, Pengaruh Perluasan Merek Terhadap Citra Merek (Studi pada Frestea-Frestea Green), Jurnal Vokasi Indonesia, Vol. 6, No. 2