Hardika Widi Satria, S.Hum., M.Si.

Study Program: Creative Advertising
Expertise: Media Communication, Media Influence, Marketing Communication, Consumer Behavior, MSME


Hardika Widi Satria, S.Hum., M.Si., CICS. completed his undergraduate education at the Dutch Literature Study Program, Faculty of Humanities, Universitas Indonesia in 2010. He continued his master’s studies in 2013 with the Domestic Postgraduate Education Scholarship (BPPDN) from the Ministry of Research, Technology, and Higher Education at the Communication Studies Program, Faculty Social and Political Sciences, Universitas Indonesia and successfully completed his studies in 2015.

Before joining as a lecturer in the Vocational Education Program, Hardika was a lecturer assistant for the UI K2N course (Universitas Indonesia Real Work Course) in 2011. Then, he served as Head of the Sponsorship and Service Department, Indonesian Gugah Conscience Foundation in 2012. Hardika continued his career as Research Planning and Development Staff, Directorate of Research and Community Service, Universitas Indonesia in 2013-2015. After completing his master’s studies, Hardika joined as a lecturer at the Communication Studies Program, Vocational Education Program, Universitas Indonesia.


  • \S.Hum. (Dutch Literature, Faculty of Humanities, Universitas Indonesia)
  • \M.Si. (Communication Studies, Faculty of Social and Political Sciences, Universitas Indonesia)


  • 2020, Youth social networking service (SNS) behavior in Indonesian culinary activity, Journal of Distribution Science, Vol. 18, No. 4
  • 2020, Type of humor and advertising effectiveness: study on indonesian children aged 7–12, 3rd International Conference of Vocational Higher Education Proceeding
  • 2020, Vokhum Fest: A Specialized Integrated Marketing Communication Event towards Small Medium Enterprises Brand Management and Youth Social Welfare, Jurnal Sosial Humaniora Terapan, Vol. 3, No. 1
  • 2019, Tinjauan Alur Kerja Copywriter Divisi Konten Suitmedia dalam Industri Kreatif Pemasaran Digital, Jurnal Sosial Humaniora Terapan, Vol. 2, No. 1
  • 2018, Brand marketing communications micro, small and medium enterprises (SMEs) in Indonesia (resonance pyramid brand implementation study on radio magno), KnE Social Sciences
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