Depok-The Public Relations study program, Vocational Education Program, Universitas Indonesia (UI) held a guest lecturer lecture with Suharjo Nugroho, S.Sos., CCM -often called Jojo-, Managing Director of IMOGEN Public Relations on Wednesday, February 23rd 2022. This guest lecturer lecture explained about the current state of the media industry, also the introduction of media in Indonesia, both national and local media.
IMOGEN PR released the Indonesian Media Landscape 2022 after conducting research for approximately one year. This research shows various kinds of developments and changes in media groups in Indonesia based on many things, including the number of circulations, the number of readers, media performance, English publications, Chinese publications, as well as local media, both print media, electronic media and TV.
(Photo: Suharjo Nugroho explains the importance of building a reputation as a public relations)
“Based on the circulation, there are currently 14 national newspapers led by Jawa Pos, followed by Kompas and Rakyat Merdeka. Then, there are 53 national magazines that are still active. Meanwhile, only five national tabloids are still active, namely NOVA, Nyata, OTOMOTIF, Tabloid Kontan, and Pulsa,” said Jojo.
The research was conducted through data collection (such as page views, circulation, and others) from media partners, data verification, observations with associations, and the press council. “The data cultivation process is quite long. We also confirmed to several parties, such as senior journalists or media observers,” continued Jojo. This knowledge of the media landscape will assist public relations practitioners in building media relations. Media relations is building good relations with journalists or the media. To build a good relationship, a public relations needs to understand the scope of the company they represent first. The media landscape is one of the important tools in media relations so that PR can establish media relations easily and effectively.
(Photo: Suharjo Nugroho explaining how the communication process is carried out)
“Media relations is a part or basic competence that must be possessed by a public relations (PR). These competencies are carried out using a learning by doing system, so the more often they are done, the more experience they will gain,” said Jojo. In addition, he added that currently these competencies are still very much needed by many companies, especially multinational companies. It is because usually the approach through local wisdom is still closely related to the media.
(Photo: Documentation with speaker and participants)
“The importance of media relations competence possessed by PR will have a major impact on the company. I hope that students can make Media Landscape 2022 a tool for them to make it easier to learn and master the competence of media relations,” concluded Jojo.
