Depok-Advertising Week Festival (AWF) 2024, an advertising festival organized by students of the Creative Advertising study program, Vocational Education Program, Universitas Indonesia (UI), was successfully held on May 30 and June 1, 2024. Carrying the theme “The Bloom”, AWF 2024 presents various inspiring and educational activities for participants with the aim of developing their interests and talents in the advertising industry which continues to grow. These activities were held in the form of interesting talks from advertising practitioners, workshops, discussion panels, and lively competitions such as digital design, digital campaign, photography and brand innovation.
(Photo: Atmosphere of Advertising Week Festival 2024 activities)
AWF 2024 activities present a number of advertising practitioners, namely Tamara Karlina, Social Media Executive Dentsu Indonesia; Bobby Alvianto, Chief Marketing Officer of Haus Indonesia; Pradhana Harsaputera, Head of Digital Agency Cluyster P3I; Dalim Nurdin Bachrum, TikTok Content Creator & Education Consultant; La Ode Pradana, Mindshare Connection Manager; Adhi Setyo N., Digital Advertiser Marketeers; Rafi Dwitama, Creative Design Associate Manager, Accenture Song; Ayu Fadhillah, CEO & Co-Founder of BIGS GROUP; Vikri Ardiansyah, CEO of KAMA Indonesia; Rico Lubis, Entrepreneur & Founder of Local Fest; Marsya Febianka Utami, Mata Angin Copywriter; Fitri Wandasarai, Marketing Campaign TS Media; Marsya Sungkar, Digital Marketing Strategist PT Astra International Tbk; and Ardito Octian, Head of Content at Oppal. The event was also attended by more than 600 participants, including students, high school level students, and professionals in the advertising field.
Director of the UI Vocational Education Program, Padang Wicaksono, S.E., Ph.D, said that the annual activities held by the Creative Advertising study program provide a lot of color to the creative industry, which is currently developing increasingly massively. According to him, AWF 2024 is not only an opportunity to build connections or build relationships, but also participants get the opportunity to learn from experts, as well as open up new career opportunities for them in the future. “AWF is a form of implementing the final exam for Creative Advertising study program students before they enter industry in the next semester. I hope that they will gain a lot of experience from organizing this event. So, students are very ready to face industry during their internship in the next semester. Apart from that, this activity is also proof that vocational learning can be applied and has benefits that are felt directly by the community,” said Padang.
(Photo: One of the presenters giving a presentation about the advertising industry)
Also present on this occasion, Janoe Arijanto, Chair of the Central Indonesian Advertising Companies Association, in his speech he said that the event held by UI Vocational students was very interesting and inspiring. Janoe said, “I really support the AWF 2024 activities which should be carried out every year. A platform for students to learn from advertising experts is a golden opportunity before they face the real industry.”
(Photo: Creative Advertising study program students who successfully held the Advertising Week Festival 2024)
AWF 2024 was successful in inspiring and motivating the younger generation to work and innovate in the advertising industry. This activity also shows that the future of the advertising industry in Indonesia will be dominated by young talents who are creative and full of enthusiasm. Of course, AWF 2024 was held successfully thanks to support from various parties, including main sponsor BCA Syariah, as well as other sponsors, such as Wardah, Acuvue, KAMA Indonesia, Marketeers, Picapose, Haus!, Infomedia, MIND ID, and Bioskop Online.
