Depok-The Department of Applied Social and Humanities, Vocational Education Program at the Universitas Indonesia (UI), held a community service activity titled “Kampung Main: Education for the Preservation of Traditional Games” in Lembur Sawah Village, Mulaharja Subdistrict, Bogor City. The activity, held on September 24 and October 11, 2025, demonstrated the collaboration between study programs within the Department of Applied Social and Humanities, which are committed to strengthening the role of academics in preserving local culture.
This activity is the result of a synergy between six study programs under the department: Records and Archives Management, Tourism Business Management, Public Relations, Multimedia Broadcasting, Creative Advertising, and Media Production. This collaboration is designed to combine expertise from each field to support the preservation of traditional games as part of the nation’s culture.
Furthermore, this community service initiative is motivated by communities like Lembur Sawah Village in Mulaharja, Bogor, which has significant potential for preserving traditional games as part of its local identity. However, the lack of access to cultural education, limited documentation of local games, and the absence of structured programs involving the community have resulted in sporadic preservation of traditional games, which tends to weaken over time.
(Photo: The Sapta Pesona sign installed in Lembur Sawah Village)
The first activity (September 24, 2025) began with the installation of the Sapta Pesona sign as an educational medium and local tourism identity installed at Saung Eling. This Sapta Pesona sign depicts various tourist attractions in Lembur Sawah Village that are safe, orderly, clean, cool, beautiful, friendly, and full of memories. This community service also included promotional videos and podcast videos covering Kampung Main activities with local children discussing the importance of preserving culture and introducing businesses through mobile games themed traditional games. The second activity (October 11, 2025) included outreach on the importance of family archives and reintroducing the traditional games of Congklak and making Volcano to children. As an effort to instill the values of togetherness and preserve cultural heritage. Through a fun, interactive approach, it is hoped that the younger generation will grow with an awareness of the importance of preserving culture and the environment.
In addition to producing tangible products in the form of activity documentation, the community service team also conducted a social evaluation using the Social Return on Investment (SROI) approach to assess the social impact and benefits of the activities.
(Photo: Head of the Department of Applied Social Humanities, Dr. Budiman Mahmud Musthofa, S.Sos., M.Si., while giving a speech at a community service activity)
Dr. Budiman Mahmud Musthofa, S.Sos., M.Si., Head of the Department of Applied Social Humanities, said, “This community service is a true collaboration between the university and the community, with the hope that the richness of local traditions and culture will remain preserved, sustainable, and growing. This way, the community’s traditions and culture can remain adaptive in an ever-changing era.”
Saung Eling Manager, Riri, expressed her gratitude for the event. “I would like to express my deepest gratitude to the community service team who have dedicated their time, energy, and knowledge to be with us. I hope this collaboration and friendship can continue in the future,” she said.
This activity is a concrete step in supporting the achievement of SDG 4 (Quality Education), SDG 11 (Sustainable Cities and Communities), and SDG 17 (Partnerships for the Goals) through culture-based education and strengthening local identity. The Department of Applied Social and Humanities affirms its commitment to continuously contributing to cultural preservation, community empowerment, and sustainable development based on local wisdom. This cross-study synergy is expected to become a collaborative model that can be applied in various community service activities.
