Depok-“Fashion media and the use of crypto, blockchain, and Non Fungible Tokens (NFT) are the main focus at the moment, so we want UI Vocational graduates to take one step further to become innovative agents of change, especially in the creative industry,” said Padang Wicaksono, S.E. , Ph.D, Director of the UI Vocational Education Program, at the Promed’s IP WEEK activity organized by the Media Production study program, UI Vocational, at the end of last May at the Vocational Auditorium, UI Depok Campus.
The Universitas Indonesia (UI) Vocational Education Program focuses on applied science, namely that which focuses on practice, continuing to strive to answer needs in the industrial world. Link and matches between UI Vocational and industrial partners are the main key in suiting graduates with the dynamics that occur in the industrial sector.
One of the agendas is to get closer to the phenomena that occur in the industrial world, this IP Week event is being held. The speaker, CEO of INDODAX, Oscar Darmawan, BITS, S.H., M.Sc., said that industry 4.0 focuses on blockchain, big data, IoT, robotics and artificial intelligence. Blockchain is a database distributed across multiple nodes in a peer-to-peer network, where each node replicates and stores identical copies, and updates the database independently. “Blockchain has characteristics and advantages, namely that it cannot be changed, can only be added to, is safer and more efficient, more transparent, cost effective, and has improved traceability,” said Oscar.
(Photo: Oscar discusses the importance of IP in today’s creative industries)
He also explained that blockchain technology can be used to protect intellectual property (IP). The way blockchain works is to combine this technology with IP registration and protection, so that the IP is contained in blocks. Each block will be linked to the block chain in the form of a timestamp with a hash pointer to the hash value of the previous block. So, IP information cannot be manipulated or changed.
On the same occasion, USS Networks Chief Office, Cita Prestisia, discussed IP in the fashion media industry by USS Networks, a multimedia content company that focuses on fashion, culture and lifestyle. Until now, USS Networks has many IPs, ranging from USS Feed, Menjadi Manusia, Cretivox, Markat, Outbrake, EZPZ, CONDFé, to Character IPs such as Karafuru, and others.
Not to forget, USS Networks also introduced SONDERLAB, an e-commerce platform that USS Networks launched in 2020 and focuses on the fashion industry, both local and international brands. Cita revealed that SONDERLAB is one of the USS Networks products that has been registered as the company’s IP.
“The importance of registering a product that is launched must be carried out by the company. In the creative industry, especially fashion, various ideas that emerge and become interesting works require attention to IP registration. This is so that the ideas or work you have will not be stolen by other people,” said Cita in this activity.
As a guardian of creativity and a driver of innovation, IP provides protection for its workers. Apart from that, IP can have a big influence on the fashion industry on the global stage, so USS Networks invites all participants to make the best use of IP so that their work has legal protection.
Apart from Oscar and Cita, other practitioners who were also speakers at Promed’s IP WEEK event included the Head of the Bureau of the Commodity Futures Trading Supervisory Agency (BAPPEBTI) Tirta Karma Senjaya, S.Si., MSE.; USS Networks Retail Director, Monica Ester; and USS Networks Content Director, Bernadus Hendi.
