Depok-Until now, various creative content created by Indonesian young generation has appeared on social media platforms. Of these various works, some of them have high economic value.
Apart from economic value, the creativity that has been built needs to be accompanied by awareness of the importance of Intellectual Property (IP). IP is the result of human creations, including inventions, literary works, art, designs, symbols and trademarks. IP also gives exclusive rights to its creators to utilize their work. The aim of IP is to encourage innovation and creativity by providing incentives to its creators in the form of legal protection against unauthorized use.
(Photo: Aruga explains the importance of IP in a creative work)
Realizing this, the Media Production study program, Vocational Education Program, Universitas Indonesia (UI) through the Media Conversion concentration, initiated the IP WEEK activity, namely a talk show activity with the theme “The Engine of Innovation” at the UI Vocational Auditorium, UI Depok Campus. By collaborating with Infia, a company in the creative industry sector that oversees hai.dudu and Komikin, the IP WEEK activity presents a number of experts who are experts in the IP field, namely Dennis Adishwara, Head of Content Block X; Rizki Ehsy Pangarso, Creator & Head of HAI DUDU; and Aruga Perbawa, Founder of KOMIKIN.
Director of the UI Vocational Education Program, Padang Wicaksono, S.E., Ph.D, said that the creative industry which is now increasingly widespread in Indonesia requires qualified human resources in this field. “UI Vocational is presented as vocational education that answers industrial challenges, one of which is the creative industry, by producing quality graduates. Learning by presenting practitioners from the creative industry will provide new experiences and insights for students to continue being creative. Apart from that, collaboration with industry continues to be built in the form of internships, industrial visits and professional networks,” said Padang.
(Photo: Ngurah Rangga Wiwesa, M.I.Kom., Head of the Media Production Study Program, when giving a speech at IP WEEK activities)
Meanwhile, in the activity held on May 28, 2024, Rizki introduced a work that is widely known to the public, namely Dudu, a character created by the Dagelan social media account. Dudu’s character is an example of a creative work that already has IP. “Dudu’s role is to ‘accompany’ followers of the Dagelan social media account to enjoy every content shared. The strong character attached to Dudu as the mascot of the Dagelan social media account means they need to protect it as a creative work so that it is not imitated and stolen by other people,” said Rizki.
One of Dagelan’s strategies is to carry out collaboration programs with various brands and present Dudu’s character in them. It is hoped that the presence of this unique character can strengthen the value of Dagelan’s social media account. Dennis highlighted Dagelan’s strategy as a media conversion to increase engagement.
(Photo: Dennis explains the role of media conversion in creative works)
“A strategic step taken by Dagelan can be adapted and applied by students as a new knowledge in the creative industry. I saw that media conversion is a strength for industry players in developing the work they have. Various ideas or innovations can be developed and adapted to industry needs and following increasingly massive media developments,” said Dennis.
Likewise, Aruga said, he added that the importance of legal protection for creative works needs to be carried out by an organization or company. Works whose IP has been registered will provide economic benefits for the parties involved. Aruga also said that if a work has received IP and is used by other people, the owner of the work is entitled to royalties for ownership of the idea.
