Depok-As an effort to improve the economy of the creative industry in Indonesia, the Universitas Indonesia (UI) through the Media Production study program, Vocational Education Program, is building a strategic collaboration with EVOS, which is one of the largest gaming-entertainment organizations in Indonesia and Southeast Asia. This collaboration is also a concrete step for UI to participate in developing the world of esports in Indonesia.
The implementation of this collaboration began with teaching by practitioners from EVOS this semester. On this occasion, students from the Media Production study program got to know the esports ecosystem at national and international levels from the perspective of EVOS. The material provided by EVOS to Media Production study program students discussed the introduction of esports, gaming culture, monetization in the world of esports, the use of merchandise from a fashion business perspective in the world of esports, and esports marketing. At the end of the lecture, students are invited to create a campaign to promote esports.
(Photo: (L-R): Ngurah Rangga Wiwesa, M.I.Kom., Head of the Media Production Study Program, Geraldy Justin Caesar, Marketing PR EVOS)
The lecture session, which took place from February 7 to March 20, 2024, was filled by practitioner lecturers from EVOS, such as the CEO and Co-Founder of EVOS, Hartman Harris. Hartman introduced the world of esports ecosystem to Media Production students. “Esports is no longer just a hobby, but a rapidly growing industry. We are happy to be able to share our experiences and insights with future generations, especially with fellow Media Production students at the Universitas Indonesia,” said Hartman.
The lecture process continued with an introduction to the gaming industry on a national and global scale with the Head of WHIM from Edward Gaming. After that, Mohammad Refie Fakhreno, Head of Esports Performance, shared his experience in managing esports teams and players. Then, Tony Tham, as Head of Commercial EVOS, revealed an interesting story about the development of esports which has succeeded in attracting the interest of various brands to become sponsors or partners. Next, Muhammad Zulhansyah Irhas Nasution, Head of EVOS Merchandise, explained the importance of merchandise in strengthening the identity of esports teams.
(Photo: Media Production student lecture session with EVOS)
In the final lecture session, Head of Brand EVOS, Winny Sesyarea, together with Geraldy Justin Caesar, Marketing & PR EVOS, also shared inspiration and tips for creating esports campaigns which can be a valuable tool for students to become reliable campaign planners. It is hoped that the various knowledge provided by practitioners from EVOS will be a provision for students before entering industry, both during internships and after graduating from UI Vocational.
Director of the UI Vocational Education Program, Padang Wicaksono, S.E., Ph.D, welcomed the collaboration program between UI Vocational and EVOS. According to him, the creative industry is currently increasingly in demand by generation Z. So, the competencies of graduates from the Media Production study program are very suitable with current trends. Padang explained, “I hope that this collaboration can continue and expand into other forms, including teaching, research, and programs that have a positive impact on society.”
Keep up to date with the latest information from the collaboration between UI Vocational Media Production and EVOS, via the Instagram social media channels @vokasi_ui and @evosesports.
