Study Program Description

The Creative Business Study Program was established based on the Decree of the Rector of the Universitas Indonesia No. 1646/SK/R/UI/2020 Concerning the Permit to Open the Creative Business Study Program in the Applied Bachelor/D4 Program, Vocational Education Program – Universitas Indonesia on October 19, 2020, with the academic title S.Tr.Bns. (Applied Bachelor of Business) which is used after the name of a graduate from the Creative Business Program.

The profile of Creative Business Study Program graduates is an Applied Bachelor who is able to realize creative and innovative decisions based on evidence and is able to pioneer and develop a business based on creative and sustainable innovation that has a global perspective and character in accordance with the values of Pancasila. Graduates of the Creative Business Study Program are prepared to be able to adapt in the era of Society 5.0, an era where every individual must have a balance between finding the best solutions to social problems and economic progress through an integration system between the virtual and physical worlds. For this reason, graduates of the Creative Business Study Program are prepared to be able to face the era of disruption of workforce skills that is happening now and in the future through strengthening analytical thinking skills, Creative Thinking, Resilience, Flexibility and Agility, Motivation and Self-Awareness, Curiosity and Lifelong Learning, Technological Literacy and Empathy and Active Learning.

Objective

1. Producing graduates who are faithful and pious, have character in accordance with Pancasila values, have emotional intelligence, and have a global perspective;
2. Producing graduates who have the intellectual ability to think independently and critically as lifelong learners;
3. Producing graduates who are able to realize creative and innovative decision making based on evidence and comprehensive organizational insights;
4. Producing graduates who are able to pioneer and develop businesses based on creative and sustainable innovation.

Mission

1. Building an adaptive study program ecosystem in the field of pioneering and developing creative innovation-based businesses;
2. Organizing applied outcome-based education and character development that emphasizes emotional intelligence, morals, global insight and national spirit;
3. Developing applied research and community service that focuses on creative innovation-based businesses;
4. Establishing cooperation with industry partners and higher education institutions, both national and international, in curriculum development, knowledge exchange, and work experience.

Competence of graduates

1. Able to formulate creative and innovative decisions based on evidence.
2. Able to create and manage a business based on creative and sustainable innovation.
3. Able to build effective business communication, both verbally and in writing with stakeholders.
4. Able to act independently and critically, with an innovative approach and emotional sensitivity, as part of lifelong learning.
5. Able to demonstrate a faithful and pious character, in accordance with the values of Pancasila, have emotional intelligence and have a global perspective.

Career Opportunities

Data Analyst, Strategic Plan Associate, Market Researcher, Digital Marketer, Digital Analyst, Product Developer, RD Staff, Business Consultant, Business Intelligence Associates, start-up business entrepreneur.

Certification

• Certified Creativity Professional (CCP)
• TOEFL / TOEIC

Study Program Activities