Master in Applied Creative Industry

History and Academic Status
Founded in 1849, Universitas Indonesia (UI) is the oldest public research university in Indonesia. Consistently ranked among the TOP 50 Asian Universities in QS rankings (2025 QS World University Rankings: 206, Asian Rank: 49), UI is comparable to China’s “985 Project” universities such as Tongji University and Wuhan University. Known as the “Cradle of Indonesian Elites,” UI is a benchmark for higher education in Indonesia. Located in the capital city of Jakarta, the university embraces modernity, openness, and multiculturalism, with approximately 30,000 students, including international students from 50+ countries and regions, forming an inclusive academic community.

Academic and Faculty Structure
UI comprises 17 faculties covering over 80 disciplines in fields such as medicine, engineering, business, humanities and social sciences, and computer science. Its Faculty of Engineering, Faculty of Medicine, and Vocational Education Faculty are highly regarded in Southeast Asia. As the only Indonesian university selected for the “World-Class University Program,” UI is committed to cultivating global leaders through interdisciplinary research and innovative education. UI graduates hold core positions in Indonesia’s political, business, and academic sectors, driving social progress and industrial development.

Vocational Education Program (Vokasi UI): A Practice-Oriented Incubator for Applied Talent
Distinctive Training System: Rooted in UI’s academic heritage, Vokasi UI focuses on “practice orientation and industry-education integration.” It offers 16 study programs across three departments: Applied Health Science, Applied Social Science, Applied Business Administration including 9 Diploma (D3) programs, 6 Applied Bachelor (D4) programs, and 1 Master’s program – the Master of Creative Industries (M.Tr.IK).

Industry-Education Integration & International Resources: The faculty operates two practical platforms: the Teaching Factory and Living Lab, undertaking over 50 real-world business projects annually (e.g., cultural and creative development for Indonesia’s Ministry of Tourism, digital marketing planning for multinational corporations), with 70% of courses directly aligned with industry practices. It provides extensive internship and employment opportunities. Its international partnership network covers 30+ institutions including Tokyo Metropolitan University, Microsoft, and UNESCO, offering overseas training, joint research, and international certifications (e.g., Microsoft Technical Certifications) to enhance students’ global competitiveness.

Career Prospects: With a 92% graduate employment matching rate, alumni work in creative economies (e.g., digital media, cultural technology enterprises), health services (e.g., medical institutions, rehabilitation centers), and business management (e.g., multinational corporations, financial institutions), becoming highly skilled “job-ready” professionals. The faculty also supports students through its entrepreneurship incubation platform to participate in Indonesia’s “National Creative Economy Strategy,” connecting them with government startup funds and corporate investments to fuel innovative aspirations.

The global creative industry is growing at an annual rate of 5.8%, with a market size exceeding $3.2 trillion in 2023. New business models integrating technology and culture, such as metaverse virtual idols and AI-generated content, are reshaping the economic landscape. As the world’s second-largest creative economy, China’s cultural industry revenue reached ¥14.15 trillion in 2024, with digital cultural industries accounting for over 40%. Innovative models like short-video live-streaming sales and virtual broadcasting have deeply integrated into daily life, with creative positions at companies like Tencent and ByteDance growing by over 20% annually. Emerging professions such as “AI Narrative Architects” face significant talent gaps. Driven by Indonesia’s “National Creative Economy Strategy,” the creative industry’s share of GDP has risen from 6.25% to 8.1%, employing 18 million people – Bali’s blockchain- based intangible cultural heritage transactions grew by 45% annually, Jakarta’s gaming industry by 18%, and Free Fire has become a cultural export benchmark in Southeast Asia. Notably, Indonesia’s Ministry of Creative Economy highly values collaboration with Chinese universities, promoting the UI Creative Industries Master’s Program as a “bridge” for Sino-Indonesian creative talent development. With the regional digital creative corridor under the RCEP framework expected to reach $80 billion by 2025, demand is surging for interdisciplinary talent proficient in technical tools and cross-cultural communication.

The UI Creative Industries Master’s Program aims to provide students with practical platforms to address the rapid development of the global creative economy. Leveraging the Living Lab and partnerships with enterprises like Microsoft, students gain hands-on experience in cutting-edge fields such as cultural heritage digitization and metaverse scene development, cultivating them into interdisciplinary professionals integrating digital technology and cultural industries. Supported by both governments and industries in China and Indonesia, the program contributes to the deep integration of China’s digital technology and ASEAN’s cultural resources, laying a solid foundation for students’ future careers and promoting global creative economy talent exchange and industrial innovation.

Program Name: Master of Creative Industries (Applied)
Enrollment Quota: 30 students
Program Duration: 2 years

The Master of Creative Industries program requires 10-15 credits per semester, totaling 54 credits.

Year 1

Preparatory courses

    (2 credits) + professional courses

  • Semester 1 : 13 credits
  • Semester 2 : 15 credits, 4 credits elective

Year 2

Professional courses:

  • Semester 3 : 13 credits, 6 credits elective;
  • Semester 4 : 18 credits
  • Thesis/dissertation and final project.

Preparatory Courses (China):

  • Course Content: IELTS English, Introduction to Indonesian Culture and Language, Introduction to Creative Industries, Fundamentals of Accounting and Finance
  • Delivery Mode: Online + offline
  • Requirement: English proficiency equivalent to IELTS 5.0

Professional Courses (UI Jakarta):

Delivery Mode: In-person instruction

Upon completing credits and meeting graduation requirements, students will be awarded the Master of Creative Industries degree from Universitas Indonesia, which is accredited by China’s Ministry of Education for academic qualification recognition.

Pre Semester 1 (Year 1)

Course Code Course Name Credits
VOIK000001 IELTS English Intensive Course
VOIK000002 Introduction to Indonesian Culture and Language
VOIK000003 Introduction to Creative Industries

VOIK000004 Fundamentals of Accounting and Finance

Total Credits

Semester 1 (Year 1)

Course Code Course Name Credits
VOIK800104 Creative Industry Management 3
VOIK800103 Applied Research Methodology 3
VOIK800102 Culture and Creative Industries 2
VOIK800101 Creativity and Innovation 3
VOIK800105 Introduction to Creative Industry Law 2
Total Credits 13

Semester 2 (Year 1)

Course Code Course Name Credits
VOIK800207 Collaborative Creative Development 2
VOIK800209 Media Intelligence 3
VOIK800208 Strategic Management of Creative Industries 3
VOIK800206 Data Analysis 3
VOIK800211 Creative Decision-Making (Elective) 2
VOIK800210 Cross-Media Marketing (Elective) 2
Total Credits 15

Semester 3 (Year 2)

Course Code Course Name Credits
VOIK800314 Project Financing and Investment 3
VOIK800312 Colloquium 2
VOIK800313 Creative Industry Leadership Lecture/Sharing 2
VOIK800316 Social Entrepreneurship (Elective) 3
VOIK800315 Technology Entrepreneurship (Elective) 3
Total Credits 13

Semester 4 (Year 2)

Course Code Course Name Credits
VOIK800417 Thesis/Final Project 16
VOIK800418 Academic Publication and/or Intellectual Property Registration 2
Total Credits 18

Category

Amount (CNY)

Notes

Preparatory Course Tuition ¥48,000 Includes English courses and credit-bearing preparatory courses.
Year 1 Tuition ¥46,000 Paid annually; subject to change based on UI’s current regulations and exchange rates.
Year 2 Tuition ¥36,000
  • Included in Tuition: Application document preparation, visa assistance, international student registration and management, airport pickup, student welcome kit (student ID, university uniform, international student handbook, etc.).
  • Excluded Costs: Third-party fees (e.g., exam fees, visa fees, notarization fees, registration fees, insurance), accommodation, and meals.
  • Accommodation & Meals: Fees are subject to UI’s official rates at the time of enrollment.
Feature Description
Direct Admission Green Channel
  • Admission based on partner institution recommendation + interview.
  • No need to take the SIMAK UI entrance exam (required for regular applicants).
High Cost-Effectiveness
  • Undergraduate students can take pre-courses early and transition smoothly to the master’s program upon graduation.
  • Only 2 years to complete the degree, which is 1 year shorter than most Chinese master’s programs.
Accredited Degree
  • Master’s degree is awarded by Universitas Indonesia (UI).
  • Degree is officially recognized by China’s Ministry of Education.
High Academic Prestige
  • No need to take China’s national postgraduate entrance exam.
  • UI is ranked 206 globally and 49 in Asia (QS 2025), comparable to China’s “985 Project” universities such as Tongji and Wuhan University.

Admission Requirements

  • Bachelor’s degree holders from Chinese universities.
  • Eligibility for recommendation from a Chinese university.
  • Proficiency in English (reading and writing) and good physical and mental health.

Selection Criteria

  • Submission of qualifying application documents.
  • GPA from the Chinese university.
  • Successful completion of UI’s interview.
  • Passing grades in preparatory courses.

Residential Accommodation

  • Students can apply for Dave Apartment or Melati Garden Apartment, featuring amenities such as rooftop swimming pools, fitness centers, Wi-Fi, parking, convenience stores, ATMs, cafes, restaurants, and lounges.
  • Accommodation fee: approximately ¥1,200–¥2,200/month.
  • On-campus and nearby dining options are affordable and convenient, with supermarkets and art galleries enriching student life.

Transportation

  • Free shuttle buses between apartments and campus.
  • Electric bicycles (similar to China’s shared bikes).
  • Ride-hailing services: approximately ¥30 per trip.

Sports Facilities

  • UI offers extensive sports facilities, including gyms, outdoor/indoor stadiums, tennis courts, badminton courts, climbing walls, golf ranges, archery ranges, and swimming pools.

Health Services

  • UI Hospital (RSUI) and Makara Satellite Clinic provide medical services for students.
  • International students are covered by medical insurance for convenient healthcare access.
Step Timeline Notes
Consultation & Application Mar–May 2025 Submit the postgraduate program application form.
Document Review & Recommendation May 2025 Reviewed by Chinese partner institutions.
Admission Test May–Jun 2025 UI’s written exam + interview.
Preparatory Course Tuition Payment May–Jun 2025 Pay after receiving a conditional offer.
Preparatory Course Study Jun–Aug 2025 English courses + preparatory courses.
Study Abroad Document Preparation Jun–Aug 2025 Guided by application advisors.
Preparatory Course Final Exam Aug 2025 Conducted as per UI’s requirements.
Document Approval Aug 2025 Receive official admission notice (date subject to university announcement).
Year 1 Tuition Payment Aug 2025 Pay tuition to secure enrollment.
Year 1 Course Commencement Sep 2025 Arrive at UI for classes.

Note: Specific dates are subject to university updates.

Graduation Certificate Sample

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UNIVERSITAS INDONESIA Graduation Certificate Sample

Contact Information

China Consultation Office :

  • Phone : [Insert Phone Number]
  • Consultation Hours : Mon–Fri 9:00–18:00
  • WeChat : [Insert WeChat ID]

ACADEMIC CALENDAR FOR APPLIED MASTER’S DEGREE ACADEMIC YEAR 2025/2026

Study Program Description

The Creative Industry Applied Master’s Study Program produces graduates who are able to develop and manage technology-based creative industry businesses in a professional, independent, ethical, and globally competitive manner (creative industry business professional and entrepreneur in creative industry). The Applied Master of Creative Industry Study Program is very relevant to the development of the global world, especially the needs of the creative industry, the needs of the community, and the needs of the government in the following sectors:

  • Application
  • Interior Design
  • Visual Communication Design
  • Product Design
  • Fashion
  • Movies, Animations, Videos
  • Kriya
  • Photography
  • Music
  • Advertising
  • Television and Radio
  • Art
  • Game Developer
  • Architecture
  • Performing Arts
  • Publishing
  • Culinary

The advantage of this study program is the strength in the vocational applied aspect, both in terms of science, learning methods, and field of study, namely the field of creative industries that are interrelated between education at the Diploma III, Applied Bachelor, and Applied Masters levels in the UI Vocational Education Program.

Vision

To become one of the centers for Creative Industry Applied Masters education that is superior and globally competitive by improving education, research and community service based on applied sciences that are beneficial to the nation.

Mission

  1. Organizing quality and relevant creative industry applied master’s degree education to increase the competitiveness of Indonesian human resources;
  2. Providing access to education and applied research in the field of creative industries globally;
  3. Preparing and producing competent graduates to be able to compete professionally at the national and international levels;
  4. Producing professional graduates who have creative industry skills in various industrial sectors, government, or other institutions, and are able to play an active and dynamic role in the national and international community; and
  5. Organizing the tridharma activities of applied science-based higher education that are of high quality and relevant to national and global challenges.

Competence of graduates

  1. Able to develop knowledge, technology and/or art in their scientific fields or professional practices through research, to produce innovative and tested works;
  2. Able to solve science, technology and/or art problems in their scientific fields through an inter or multidisciplinary approach;
  3. Able to manage research and development that is beneficial to society and science, and able to receive national and international recognition;
  4. Have a competency base of national and international standards in the field of creative industries which includes knowledge , skills , and attitudes in applied fields that are peculiarities of UI Vocational, such as the field of applied health, the field of applied administration and business, the field of applied social humanities, especially work related to management, innovation and related business;
  5. Qualified and skilled in the conception and strategy as well as execution of business innovations in the creative industry; and
  6. Have a certificate of competency based on qualifications of at least 1 (one) certification, including certificates in the category of professional, scientific and technical activities of the main group of activities of the head office and management consulting in the field of technology business incubators or the like so that they are able to compete in the global market.

Lecturer

  • Dr. Dewi Kartika Sari, S.E., M.S.Ak., CA.
  • Dr. Fia Fridayanti Adam, M.Si.
  • Deni Danial Kesa, MBA., Ph.D
  • Dr. Diaz Pranita, M.M.
  • Dr. Poeti Nazura Gulfira Akbar, S.T., M.Sc.
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