Depok-The Multimedia Broadcasting study program, Vocational Education Program, Universitas Indonesia (UI), held a guest lecture on Tuesday (03/18/2025) by presenting an inspiring speaker, namely, Gregorius Anggertimur Lanang Tinarbuko, a creative storyteller who is currently studying at Queensland University of Technology. On that occasion, Anggertimur discussed creative thinking and its application in creative storytelling, namely a storytelling approach that is not only interesting, but also leaves a deep impression on the audience.
According to him, creative thinking involves the ability to visualize unique ideas or concepts, and record ideas that arise as soon as possible. In the process, a person needs to see sensitivity to the environment in order to understand the situation, references, and audience used. Furthermore, this process develops into creative storytelling, which is abstract ideas transformed into stories that move emotions. “Creative storytelling is an idea into a touching narrative. This is because storytelling is not just telling a story, but the art of conveying a message in a way that is impressive and relevant to the audience,” said Anggertimur.
(Photo: Anggertimur talks about the creative thinking process)
Furthermore, he revealed that a good story is one that is close to the audience’s life—either what they have experienced, are feeling, or dream about. Anggertimur said, “The key to storytelling is emotional closeness, both through visuals and writing. In a story that is built, it should be able to arouse feelings, build personal connections with the audience, and inspire actions to be taken.”
Anggertimur gave an example of a mobile phone product that has a campaign with the tagline “Masterpiece in Sight“. The goal is to highlight the excellence of computational photography resulting from collaboration with third parties. In the campaign, the brand uses a storytelling strategy with interesting carousel and reels content. In addition, the use of the hashtag #YangDiabaiMata invites the audience to be more sensitive to small moments that are often missed. As a result, this campaign has succeeded in touching people’s awareness to appreciate simple things more through photography and stories.
(Photo: Anggertimur explains how to translate creative thinking into creative storytelling)
Head of Multimedia Broadcasting Study Program, Penny Meliaty Hutabarat, S.Sos., M.S.M., said that storytelling is a competency that students need to have to convey messages to audiences through various mediums. “The power of storytelling can change perspectives because creative storytelling is the art of changing messages into inspiring stories. Through the combination of imagination, sensitivity, and proper execution, a story can build emotions and deep impressions to bring about change. Hopefully, students can implement the knowledge they have received into a message with interesting storytelling during practice later,” concluded Penny.
