Depok-Students of the Media Production study program, Vocational Education Program, Universitas Indonesia held a company visit to one of the creative agencies in Indonesia, Future Creative Network (FCN). The industrial visit which was conducted on May 15, 2023 was accompanied by an industry lecturer in the Advertising Content Product course who is also the FCN Corporate Talent Director, Nana Uli Kuinra.
On this occasion, Media Production students were given a presentation entitled “Promotional Content Distributed via Paid Channel Designed to Achieve Certain Objectives” by Maleo’s Head of Design & Content, Marvin Ramaputra, who had previously been present as a visiting lecturer at the Media Production Study Program. Marvin said that the material regarding digital content was delivered to students in order to provide knowledge regarding strategies for producing good digital advertisements, as well as how to reach the right target audience.
(Photo: Presentation of material during an industrial visit by Media Production students to FCN)
Apart from that, Media Production students are also invited to go around to see the work environment in FCN, as well as the workflow that occurs directly in the field. It is hoped that Media Production students can experience how it works in the industrial world before they do their internship later.
The Head of the Media Production Study Program, Ngurah Rangga Wiwesa, M.I.Kom., stated that the company visit program continues to be carried out for Media Production students. Industries in various fields have been visited a lot. “I hope that Media Production students can gain experience from this company visit activity. After that, they can apply the various lessons they get into lecture activities, both theoretically and practically,” said Rangga.
