Dr. Diaz Pranita, M.M.

Study Program: Tourism Business Management
Expertise: Tourism Management, Tourism Policy and Planning, Tourism Destinations, Special Interest Tourism, Smart and Digital Tourism, Sports and Event Tourism, Renewable Energy, Territorial Intelligence, Digital Literacy


Dr. Diaz Pranita, S.T.Par., M.M. joined as a permanent lecturer in the Vocational Program at the Universitas Indonesia majoring in Tourism in 2011. Diaz graduated from the Applied Bachelor in Hotel Administration Program at the Bandung Tourism College in 1997, then continued her studies at the Masters Program in Management at Padjadjaran University and graduated in 2006. Diaz has also completed her doctoral studies Management and Business Science at Padjadjaran University in 2018.


  • \S.T.Par. (Hospitality Administration, Bandung College of Tourism)
  • \M.M. (Management, Postgraduate Program, Padjadjaran University)
  • \Dr. (Management, Faculty of Economics and Business, Padjadjaran University)


  • 2022, Co-creation Model for Competitive Marine Tourism Destination/Model Kreasi bersama pada Destinasi Wisata Bahari, Pascal Books
  • 2022, Mediating Role of Sustainable Tourism and Creative Economy to Improve Community Wellbeing, African Journal of Hospitality, Tourism and Leisure, Vol. 11, No. 2
  • 2021, Digitalization Methods from Scratch Nature towards Smart Tourism Village; Lessons from Tanjung Bunga Samosir, Indonesia, Journal of Physics: Conference Series, Vol. 1933, No. 1
  • 2021, Pemberdayaan dan Pengembangan Agrowisata Lebah Madu Trigona dalam Mendukung Pengembangan Geopark Belitung, Jurnal Vokasi Indonesia, Vol. 9, No. 2
  • 2021, The Impact of Digital Capability on Long Tail Tourism Marketing in Marine Tourism Destination, 4th International Conference of Vocational Higher Education Proceeding
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