Depok-Although it has only been opened since 2021, the Creative Business Study Program recorded a proud achievement as 1st place in the BUSINESS PLAN COMPETITION EBEC FESTIVAL 2021 competition: “The Potential of Digital Marketing for Millennials in The New Normal Era”. It was achieved by M. Aqil Drajat (student of the Creative Business Study Program, Vocational Education Program) who are members of the Sebersih Team, along with two colleagues from the Faculty of Economics and Business (FEB) — Nindyan Patari Hangganararas and Hylda Mirna Evangelyn Silalahi.

The Sebersih team made a business plan for a soap refill service, to reduce plastic packaging waste. M. Aqil Drajat as the team leader, explained that apart from being a pioneer in soap refilling in Indonesia, the concept of all in one and on the go on time has become an attraction for the community. Additionally, it also helps reduce plastic packaging waste.

“We provide a Sebersih Truck service that visits consumers’ homes in the distribution of soap refills, which makes it easier for consumers because it is efficient in terms of time and energy. Sebersih also provides various soap products with a high intensity of daily use, such as soap for cleaning the body, clothes, and the home environment,” said Aqil.

Director of the Vocational Education Program, Prof. Dr. Ir. Sigit Pranowo Hadiwardoyo, DEA., said, “The Creative Business study program has only been opened in 2021, but it has contributed through creativity and innovation, especially in the field of entrepreneurship, one of which is through competitions such as this business plan.” The competition took place last month with the organizers of the Universitas Lampung.

According to Sigit, various courses designed based on a vocational curriculum will help students in drafting business systems and design concepts. The concept supports industrial needs and is useful for the surrounding environment.


He hopes that with a business plan competition like this, Indonesian students will have a place to express their ideas and creativity to influence business changes in Indonesia that are more sustainable and able to compete globally.

Sebersih sustainability will continue to grow, along with the level of understanding through education and habits of the Indonesian people, to internalize a sustainable lifestyle and go green. Aqil hopes that the country he loves has the power of business creativity, which will bring change and prosperity to society.

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